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Events ACT Workshop Series

Sector Development

Events ACT, through the Event Development Unit aim to achieve the following through the delivery of an ongoing series of event workshops:

  • Enhanced opportunities for stakeholders to engage with ACT Government staff on sector specific subject matter.
  • Development of lasting sector-based relationships for future event planning and collaboration.
  • Continued provision of event related education and knowledge sharing opportunities to enhance the capacity and sustainability of the local events sector.

Two workshops have now been delivered for the local events and festivals sector.

Marketing Workshop - June 2018

The most recent sector development workshop covering Event Marketing Essentials was again strongly supported by the local festival and event sector, with almost 200 people attending the sessions delivered by Josie Khng from contentgroup. The presentation slides and video can be downloaded below.

Sponsorship Workshop- June 2017

In June 2017, Events ACT facilitated a free Event Sponsorship Essentials Workshop to help enhance Canberra’s events and festivals sector in the areas of sponsorship acquisition and servicing.

A total of 130 participants attended the session presented by Kim Skildum-Reid, a leading national and international sponsorship expert. Feedback received was overwhelmingly positive, with participants expressing interest in attending future sessions. 

There is an extensive resource kit on sponsorship fundamentals at:


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